No one posted this week so I went to see what I could wrangle up.
This wont rock anyone's world with memories but it is a piece surviving old print. Here is a New Wave ad from 1997.
Here is the back story. American Whitewater magazine was the place at the time to get your whitewater news (along with rec.boats.paddle usenet newsgroup).
By this era the cover and back cover were in color but the pages remained black and white for many more years.
This ad scanned here is a full page ad which was not very common at the time. Most ads were 1/3rd or 1/2 pages
John Schreiner was in charge of the plastic boats and brother Paul Schreiner was in charge of the composites.
In a world where popping out bunches and bunches of plastic boats is considered the only means of getting a boating company successful it is interesting to see that the fiberglass manufacturing is what has survived.
Hopefully this post will inspire someone to go looking around and see if they can find a printed copy of the New Wave catalog from the early 90's. This simple black and white paper printed catalog would be a key find on the way of this Throwback Thursday journey.